But will they go away when advertisers start to pay?

From J-Walk, blogging about Kottke's research on ads in the top blogs.

From the blog: EditorsWeblog:

"A good approach of current advertising trends regarding the weblogs. According to whatsnextonline.com, "Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren't more advertisers and bloggers getting together? Fear, ignorance and the knowledge that a lot of pioneers got shot." Link.