Required viewing: The Persuaders on PBS

Still unconvinced that the media and advertisers should be worried about audiences replacing time spent with them for time spent within a personal network?

Read the stunning quote below from the producer of the PBS documentary The Persuaders as reported by Wired News:

The wall-to-wall ads, narrowcasting and the growing disgust of consumers ... where will it lead?

"The best case is that we become so nauseous with living this way that we begin to reach out to one another," Rushkoff said.

"There is a profound human urge to connect with other people. I hope that those whose business it is to disconnect and fragment us to sell us products will ultimately be doing so at their own peril. I hope people's need to connect with one another is stronger than their need to get more stuff."