Uh Media, how much meme'ing is your audience doing?

Point: Will the rise in the sharing of tiny bits of media content within a personal network affect media companies' audience results?

If J-Schools aren't yet researching audience behavior around the rise in the sharing of "microcontent" within their personal networks, they should. Reveries.com has the best round-up of sites related to this to trend. Here is an excerpt:

"Mind Viruses. They are called "memes" (rhymes with "dreams") and they are "the infectious ideas or any other things that spread by imitation from person to person ... from brain to brain much as genes spread from body to body," as reported by Sarah Boxer in The New York Times…”These messages all have one thing in common: they contain compelling messages or memes that grab our attention and persuade us to pass them on.” Link.