Yikes! It's Yelp, the return of the dot dummies

Good idea: Using your connected network for recommendations of restaurants, dry cleaners, or anything you previously might have searched via local media or calls and emails to friends. Dumb idea: Creating an Internet start-up called Yelp around the idea. It's an idea, not a company. If it's going to work, it needs to become a feature of a place where a large audience already congregates, like a media Web site. Link.