We're about future audiences, but....

The following query by a journalist at a leading marketing magazine is interesting as we think about the future of the media and its audience-delivery to advertisers.

"I'm seeking chief marketing officers, preferably with large media budgets, to comment on newspaper circulation scandals at Newsday, Hoy, Chicago Sun Times, Dallas Morning News, etc., and the SEC probe into those papers. How do clients feel about it? What policies will advertisers enforce to avoid this in the future? Will clients take a stand on this type of problem or will they -- as usual -- stay silent?"