Sunday

Too abuzz to read or view media



From the Des Moines Register, about the "Hiving" trend. Makes you wonder if personal time spent consuming media is suffering from all this "buzzing" with other folks?

"Borrowing from the metaphor of a beehive, abuzz with activity, hiving represents engagement, interaction and connection with the outside environment," according to Yankelovich, a marketing consulting firm.

"We don't see the return to home motivated by a desire to isolate oneself, but to reconnect, re-engage with other people, to renew relationships with other people," says J. Walker Smith, president of Yankelovich, based in Chapel Hill, N.C.

Link.