Blasting the BZZAgents

We've been searching for good reviews of the December 5 New York Times Magazine story about "audience-initiated" word-of-mouth marketing, and then we found this hilarious piece from Alex Lencicki at Brokentype. His title -- Word of Maw -- is great and where he takes the buzz marketing concept of Al Fresco sausage is....Oh, just read it yourself.

Link.