Storytellers standing tall above the audience

While this blog examines the dual trends of traditional media attempting to keep audiences and the audiences' rising interest in being their own storytellers, occasionally a piece of prose comes along that is cause for pause. Yes, this piece is from a book, and this site is mostly focused on ad-supported media, not publishing. But the excerpt from Fabrication: Essays on Making Things and Making Meaning by Susan Neville at DesignObserver demonstrates that storytellers who can write like this shouldn't worry too much about audiences abandoning them for their own creative content pursuits.