Hey! Advertiser. Your Brand is MINE!

Advertisers continue to work on emotional triggers to improve customer experiences with brands. Obviously, this is important work in light of the audience trends we are tracking. The following is from the Association of National Advertisers annual conference blog.

Notice the theme of sharing within a connected personal network.

“Kevin Roberts, Worldwide CEO of Saatchi & Saatchi…and his invention: Lovemarks...power has switched to the consumer, and inspirational consumers want to help brands to market...add emotion to the trust and respect that brands already have. Roberts: know that it is NOT your brand. It is your business. Brand belongs to the consumers. Women will find something out about a brand, share it with their friends, and that’s it. It’s their brand.”