Hello? Texas J-School. Are you there?

This is probably unfair criticism, but we were interested to explore the following activity at the U. of Texas J-School because of its audience focus. That is, until we clicked to examine the most recent student work?

"The purpose of the Center for Interactive Advertising (ciAd) is to advance knowledge and understanding of advertising and other persuasive communication which involves "mutual action" on the part of senders and receivers of those messages."