Wednesday

Adam Penenberg tells newspaper publishers that their next audiences might not emerge

Wired News Media Hack contributor, Adam Penenberg, the investigative journalist who unmasked the serial fabricator profiled in the movie Shattered Glass, looks at 18-to-34 years olds and the reasons newspapers should be worried about never capturing them as subscribers for their print versions. Be sure to download the studies from the Online Publishers Association in his piece.

Link.