Will advertisers really have to influence what I do in my media career?

We received the following query today from a reporter writing a story to be syndicated nationally by newspapers. Our reaction is that, not having read this book, I wonder how J-School students, just out of their teens, are viewing their planned careers and the necessary advertising that goes along with the media business?

"This is a piece on teens/'tweens and advertising. A new book "Born to Buy: The Commercialized Child and the New Consumer Culture," by Juliet Schor, explores the damaging effects advertising and marketing have on children. According to the research, the advertising-saturated culture our children are exposed to is causing an array of psychosomatic symptoms. Advertising aimed at children is everywhere, from television and movies to the Internet, and even in school classrooms. According to the survey, children's involvement in consumer culture affects their well-being. Children who participated in the survey reported suffering from depression, anxiety, low self-esteem and psychosomatic complaints, such as headaches and stomachaches due to high levels of exposure to advertising and consumer culture. I want to know how advertisers are working advertising into the classroom. Also, what about the other side? How can advertising benefit teens and 'tweens (if it can)?"