The good and bad sides of tuned-in isolation

Young reporter, and recent San Francisco State J-School grad, Milon Gagnon, looks at many of the themes we cover in today's Idaho Falls Post Register (03.06) (available to subscribers only). Here's part of his story including his interview with us:

"In an article in The New Atlantis, a journal that covers technology and society, Christine Rosen refers to new technologies that allow people to control the sources of their information and stimulation as "egocasting." It's an attractive notion that a person can decide exactly what to hear and when to hear it, and, more importantly, what not to hear.

Goodbye bad news from Iraq; hello instrumental jams.

Emerging-technologies blogger Kim Garretson writes that his daughter has wired herself free of mass communication's curses: "She is a real 14-year-old girl. She lives in our house. And we have a hard time imagining media companies and advertisers reaching her effectively in 10 years." Although not specifically referring to the iPod, Garretson touches on the new trends in the personal-electronic devices that have taken the place of more traditional media such as television, print and radio.

"The media industry is going to have to pick up the pace of innovation," he says in a phone interview. "They need to engage the audience in the conversation and not just push content."