Interesting story on Cognitive Overload, which is certainly contributing to audience trends relative to media content.

Some of the best phrases in the story:

"online compulsive disorder", "data smog.", "pseudo-attention deficit disorder", "When the brain gets excited over some rapid data and is stimulated, it releases a "dopamine squirt.".."There are more demands on our attention and less training for us to stop and take it all in. We seem to be amazing ourselves to death."