Gore's audience-fed TV network
Reveries Tim Manners on the launch of Al Gore's youth-focused TV network Currents:
"At the heart of the new channel, however, is "an unconventional approach to TV programming" where viewers can double as programmers. In other words, viewers be invited "to express their opinions on news and current events" by submitting "short films, documentaries and home videos." A companion website will list "topics on which it wants material, such as reviews of movies, CDs or videogames; items on social trends; and advocacy journalism. Current will pay $250 for the videos it airs." The hope is that the participatory format will attract "viewers aged 18 to 34," which of course is "heavily sought by advertisers" but also "difficult for TV networks and newspapers to reach."
Link.
"At the heart of the new channel, however, is "an unconventional approach to TV programming" where viewers can double as programmers. In other words, viewers be invited "to express their opinions on news and current events" by submitting "short films, documentaries and home videos." A companion website will list "topics on which it wants material, such as reviews of movies, CDs or videogames; items on social trends; and advocacy journalism. Current will pay $250 for the videos it airs." The hope is that the participatory format will attract "viewers aged 18 to 34," which of course is "heavily sought by advertisers" but also "difficult for TV networks and newspapers to reach."
Link.
posted by Kim Garretson at 8:53 AM
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